Multi-channel design for seasonal campaign.
To launch the Autumn Winter 2021 collection post Covid lockdown, River Island wanted to champion being able to go back out and enjoy any excuse to dress up in the hottest trends. Ready for more colour, more print, more fun - whatever makes us happy.
I worked across digital and print assets to ensure synergy across all touchpoints.
‘Staying In Is Out’ campaign imagery took over the River Island homepage and landing pages with overlaying vibrant strapline messaging. Each division landing page also heroed video content to bring more energy and life to the site. Press play below to see more…
A content hub page was created to highlight the key trends of the collection.
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The content hub page also homed links to blog content which expanded on the trends for the season along with shoppable links. Press play below for one of the examples…
Social media was a big push for raising awareness of the campaign. Instagram stories showcased the beautiful imagery and video content. Press play below for an example…
Launch emails were designed in line with the website content for consistency and somewhat acted as a preview of the content hub page, providing information as well as click through links to the various product categories. Press play below to see more…
Invitations were emailed to key press and influencers of the brand for a day of sneak peeks into the new season wardrobe as well as manicures and drinks. For this e-vite, it was decided to steer away from campaign imagery and highlight the campaign manifesto incorporating the seasonal colour palette to give an exclusive feel.
Vibrant campaign imagery was featured in many magazine advertisements that were in line with the target market. This included fashion magazine such as British Vogue.