Branding for beauty subscription service.
Beauty Box by Sephora invites customers to choose five deluxe samples they really want to try with a flexible subscription plan to suit the individual.
The subscription initially started with Feelunique before the company’s acquisition. However as it was a popular service, Beauty Box was rebranded with the launch of Sephora.
Customers old and new who opted into email comms were initially targeted.
These emails lead to a Beauty Box landing page where you can learn more and begin to build your box. I designed iconography in line with the Sephora branding.
Below shows the branded transit packaging and pouch the service is delivered in.
For the first Sephora Beauty Box, it was decided to include additional goodies to not only surprise and delight, but to also make this box feel different to the previous Feelunique boxes that past customers may have received.
A postcard inset was included giving more information on the service and exclusive information on brands coming soon.
The box also included a sticker sheet with icons and typography. This proved to be popular with customers and staff alike and subsequently limited edition branded water bottles were produced.
Beauty Box was also promoted at the Sephora pop up space ahead of the initial Sephora UK launch. This gave beauty fans an exclusive peek at what to expect.
