Packaging design for beauty advent calendar and gifting.
Sephora UK tasked me in creating their 2023 advent calendar and coinciding gifting packaging.
A starry design kept things somewhat traditional while a vibrant orange palette with holographic foiling gave a modern edge to stand out from the strong offering on the seasonal market.
An example of a few initial mocks with the starry direction before reaching a decision within the business.
Gifting packaging in the same theme rolled out on various box formats including traditional crackers.
The pre-order of the advent calendar was promoted on the main carousel of the homepage.
