Design for loungewear sub-brand RI ONE.
Introducing RI ONE, an ethically driven collection of premium essential sweats and sets made from organic cotton and recycled materials. The collection by River Island delivers both comfort and quality and is designed for the entire family. To support the launch, I created print and digital content to drive awareness for customers to find the RI ONE.
Banners on the River Island homepage and landing pages using the RI ONE campaign imagery. A tiled approach allowed me to mix the different categories into one asset for the homepage and also give a feel for the different colours and styles to the collection on the landing pages.
Blog post to shed more light on the collection to existing River Island customers.
An email postcard was also mailed out to existing River Island customers in a similar tiled design to drive further awareness of the sub-brand.
The tiled design worked well for the RI ONE launch Instagram stories as similar designs could be used for each of the social channels (@riverisland, @riverislandman and @riverislandkids) to show that the collection is available across men’s, women’s and kids. Press play above to see more…
Influencer stories also helped customers outfit build and show ways to wear. Press play above to see more…
A4 graphics with campaign imagery, VM tags with Pantone’s matching the collection and plinth decals were cohesive with the digital design for launch. Unfortunately store closures due to COVID-19 pandemic meant the in-store POS couldn’t go ahead. However, they were still designed and artworked to ensure quick turnaround should the restrictions suddenly change.
