Multi-channel design for bag brand Rue Saint Dominique.
Introducing Rue Saint Dominique, the bag brand blending classic shapes with luxe hardware for a Parisian look with London attitude. I created graphics with a minimal feel to reflect the chic feel of the brand.
The brand was an exclusive first for River Island so it was agreed that awareness of the brand would be pushed through social media on the River Island Instagram account to reach the desired audience. I created sleek Instagram stories blending product imagery with influencer content. This also included a ‘ways to wear’ piece to help drive sales for both the bags and the River Island clothing. Press play below to see more…
An email was also sent to subscribers of River Island women’s content which also linked to a blog post giving more of an insight to the brand inspiration and offering.
In-store graphics included an A3 strut card and TV screens. The imagery was agreed to be digital usage only so for the strut, I kept it minimal and sleek with a touch of gold foil to reflect the luxe offering.
To compliment the premium feel of the brand, I created dust bags to protect in storage.
