Branding and design for homeware launch.
I worked on the branding and graphic design for the launch of River Island’s homeware range. In addition to the graphics, I also helped concept ideas for the photoshoot and assisted on the day.
To spread awareness of the homeware launch, a room makeover competition was promoted on Pinterest.
To support the launch, River Island opened a pop-up home space with curated rooms to showcase the collection. The space was open to the Press and talks from industry professionals were held. I created a mini brochure which highlighted the 3 key trends to the collection and opened up into a map to navigate the space. Other graphics included scratch and sniff flyers to preview the home fragrance collection.
