Digital design for summer beauty campaign.
To kick off summer (and typically festival season), Feelunique wanted to champion the beauty of their community through a series of events, online discounts and exclusive free gifts. Models, activists and friends of Feelunique came together for a unique street party to share what and how they’re celebrating.
I worked to create a look and feel for the digital content as well as assisting on the shoot day.
Unique Festival of Beauty banners were featured on the Feelunique homepage which took customers to a content hub page for top offers and more information on the line-up.
The ‘festival’ fell around the Queen’s Jubilee celebrations, so content included the ‘Best of British’ beauty brands but ultimately celebrated what makes us all unique.
A secondary hub page introduced the faces behind the Unique Festival of Beauty shoot and homed links to blog content with each of them to share what and how they’re celebrating.
One of which was Char who sat down to talk about her journey with Autism and her involvement with UK Black Pride.
Press play below to meet Char…
With the Unique Festival of Beauty also being around pride season, it was also important to everyone involved that the team involved both in front and behind the camera were a part of the LGBTQIA+ community. To celebrate this, a blog was created to champion those involved and chat all things love, beauty and discuss what makes them proud.
A glance at how the Unique Festival of Beauty content rolled out on social media, from teaser sign ups through to a mix of imagery, illustrations and video content on Instagram.
