Multi-channel design for capsule collection, RI Studio.
A blend of understated key-pieces and seasonal heroes, RI Studio is a premium edit by River Island made to love and last. I worked across print and digital channels to drive awareness of the capsule collection.
The River Island women’s landing page had a full RI Studio takeover to highlight the extent of the collection offering. A mix of campaign imagery and e-commerce model shots were used to add some pace. Press play below to see more…
An RI Studio product landing page was created to give a more premium shop feel. The page included video content and more information on the collection while delivering a clean and easy space for customers to explore and shop the wardrobe staples. Press play below to see more…
A blog post with designer Naomi gave more of an insight into the inspiration for the premium collection. Press play below to see more…
An email was sent to subscribers of River Island women’s content to drive further awareness of the premium edit.
Instagram was a key social channel to push awareness of the capsule collection. This included organic social content such as ‘this or that’ stories with polls to engage with the audience, product focus stories highlighting the best wardrobe staples as well as paid social ads encouraging users to swipe to shop the collection. Press play below to see more…
Print graphics included A1 easels with full bleed campaign imagery.
