Charlotte Tilbury Digital Campaign Brief.
“Pillow Talk is not just a colour, it’s a world! A beauty dream, a place to discover the most beautiful you.” – Charlotte Tilbury.
As part of the launch of new shades medium and intense available exclusively on CharlotteTilbury.com, I created designs for a hypothetical digital campaign.
In keeping with the intimate mood of Pillow Talk, I decided to go down a Polaroid graphic treatment route to fit with the sultry approach with the idea of ‘capturing’ the intimate moments and giving some personality to the different shades.
I designed hero modules for both mobile and desktop homepages and carried the same look and feel over to a launch email. Press play below to see more of the mobile first approach email.
I felt a fun and informative way of discussing Pillow Talk and the variety of shades available could be an online quiz to find the perfect match for you. This would be in keeping with the Charlotte Tilbury conversational tone of voice and fun brand ethos. It would also shine some personality onto the Pillow Talk products themselves. Content boxes could sit on product listing pages which would direct users to the quiz.
